![]() This includes access to iTunes' 4K HDR content, something even the Mac cannot do. It will take time for the number of AirPlay 2-enabled TVs sold to be meaningful, but in the course of time, it will be commonplace. These partnerships bind Apple customers more closely to the iPhones, iPads and Macs they already own, and improve customer satisfaction and loyalty rates. I am so pleased that Apple has changed their stance here. If Apple had licensed AirPlay video more liberally from the get-go, every TV screen and projector would have it built in already. No normal person buys an Apple TV just for AirPlay, it’s simply too pricey. Apple has essentially held back experiences to Apple devices that customers using other manufacturer’s products can already enjoy, and have been enjoying for half a decade. On the mainstream angle, a lot of smart TVs integrate a technology called DLNA to enable wireless video streaming from Windows computers and Android devices. I think around 60 million Apple TVs have been sold, and I’d guess 10% of them are only used for AirPlay. ![]() It’s such a big part of the product’s appeal that Apple added a Conference Room mode to support this usage. I have been asking for Apple to license video AirPlay to third-parties since it launched on Apple TV in late 2010 in fact, there were reports all the way back in 2011 that Apple was negotiating with TV set manufacturers to do exactly that.īusinesses and schools have been buying Apple TVs in droves just to enable wireless projection of iOS device screens. I was pretty snarky about this on Twitter when the news hit on the weekend, which I think gave people the impression that I thought Apple was making the wrong moves here. ![]() Better yet, ask Siri to play a specific show in a specific room. With AirPlay 2 and HomeKit, you can use Siri on your iPhone to send a video to your TV. ![]() You can even play music on the TV and sync it with other AirPlay 2–compatible speakers anywhere in your home. Leading TV manufacturers are integrating AirPlay 2 directly into their TVs, so now you can effortlessly share or mirror almost anything from your iOS device or Mac directly to your AirPlay 2–enabled smart TV. Apple Expands AirPlay 2 Video Streaming To TV Sets ![]()
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